La Spezia Destination Guide for Expedia

Expedia organise holidays to every far-flung corner of the globe, so how do you possibly choose where to go? That’s where World Words, and our expert web copywriting team, come in. We work with the online travel agent to provide sharply written travel copy that gives readers all the information they need when choosing a destination.

In the past, we’ve written guides for such diverse destinations as Khao Sam Roi Yot National Park, Rome and Rotorua. Most recently, our travel writers turned their attentions to La Spezia, a lively seaside town in the Liguria region of Italy. Keep reading after the picture to find out more.

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What Makes a Great Travel Pitch?

In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.

While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.

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Writing Travel Content? How to Invent New Ideas and Fresh Angles Every Time

In the world of travel writing, a never-before-covered story is the holy grail. Whether you are a magazine editor looking for the next big thing in travel or a tourism brand trying to ensure your blog stands out from the crowd, you find yourself on a never-ending quest for new, original ideas. Or, at the least, a fresh take on an older story.

So how do you sniff out a good travel story? Anyone who has ever tried will testify it isn’t easy; but that doesn’t mean it can’t be done. We drew on the experience of our travel writing team to come up with some helpful tips.

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Travel Writing Clichés to Avoid – Part 2

Clichés are rampant in travel writing. Melting pots, best-kept secrets and cities of contrasts proliferate. And while we believe these phrases can, on occasion, merit an airing, we can’t help but feel that some travel writers are simply choosing the path of least resistance – inserting these familiar and frequently used phrases rather than seizing an opportunity to be creative. We previously listed our dirty dozen of travel clichés on the blog, but that was only the beginning. Now’s the time to share even more worthy additions to the canon of travel writing cliché.

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