Tag Archives: World Words

Once Upon a Time: The Importance of Good Storytelling in Travel Writing

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It’s that wonderful time of the year again, when the John Lewis Christmas advert has people all around the country reaching for their hankies. Viewers tune in their thousands and they know what they’re going to get: a stripped-down cover of a classic pop number by some young up-and-comer, a cute animal and a gentle tug on the heartstrings that — depending on your tolerance for this sort of thing — stops just short of cloying sentimentality. Why do people love it so much? Because it’s a familiar, well-executed story.

Whether you’ve fallen for Monty the Penguin’s charms or not, there is something to be said for the John Lewis method. Good storytelling works and not just in retail. In the travel industry, it’s especially important.

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Buggl Online Travel Guidebook: The Finest Curry Houses in East London

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We are delighted to reveal that World Words has begun contributing to a new travel site – and it’s a rather lovely one. If you haven’t heard of them already, let us introduce you to Buggl, a fantastic platform where travellers and local experts share their personal recommendations through digital travel guidebooks.

We have a team of experienced writers who have travelled extensively all around the world, and they have a wealth of experience to share. What better way to share our travel expertise than through Buggl?

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Seven Winning Habits That Will Help You Produce Quality Travel Content

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Good written travel content is the result of three main factors: an interesting idea, solid research and great writing. Attaining these goals is easier than you think; it’s all about the habits you form. Just as bad habits can ensure bad content, developing good habits can ensure consistency and quality throughout your written travel content.

Here are seven habits that we think are well worth forming…

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From the Grapevine: Dead Sea Rave

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Last week, while 20,000 ravers were getting their groove on, we were busy writing about it.  We produced our first travel article for Israeli-focused website, From the Grapevine. Our piece zeroed in on one of the biggest music events in the Israeli calendar, the -424 Dead Sea Rave. Never heard of it? You soon will.

It’s a huge 12-hour electronic dance music event that takes place in a secluded desert site in eastern Israel. The bad news is, you’ve already missed it, as it took place on Thursday October 23 (don’t worry, there’s always next year!) More than 20,000 ravers turned out for the occasion and it was headlined by a shedload of EDM DJ superstars, including Paul Oakenfold, Deep Dish and Dash Berlin. Not only was the lineup pretty spectacular, but the setting for the rave was too. It took place in the Judean Desert at the foot of Mount Masada. This spot also happens to be the lowest point of land on earth at 424 metres below sea level, which explains the event name.

In the build up to the rave, we caught up with the event promoter and some of the up-and-coming Israeli DJs who were scheduled to perform to hear a little more about it. The article appeared on the From the Grapevine website here, but you can also read it in full below…

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