Category Archives: Travel Writing Advice

The Importance of Editing Your Travel Content: Our Eight Expert Editing Tips

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Writers get the glory and the byline. Editors rarely get a mention. Yet their role is vital.

For some, the process of writing seems to be effortless, a natural gift. Their prose is engaging, witty, evocative and always clear. But chances are you’re reading the end product. What if you were to see their first draft?

It might come as a surprise to learn that even the most talented writers don’t get it right first time round. First drafts are frequently sloppy and muddled. It takes some refinement to make them great.14288135_05fd9e848a_o Continue reading →

Once Upon a Time: The Importance of Good Storytelling in Travel Writing

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It’s that wonderful time of the year again, when the John Lewis Christmas advert has people all around the country reaching for their hankies. Viewers tune in their thousands and they know what they’re going to get: a stripped-down cover of a classic pop number by some young up-and-comer, a cute animal and a gentle tug on the heartstrings that — depending on your tolerance for this sort of thing — stops just short of cloying sentimentality. Why do people love it so much? Because it’s a familiar, well-executed story.

Whether you’ve fallen for Monty the Penguin’s charms or not, there is something to be said for the John Lewis method. Good storytelling works and not just in retail. In the travel industry, it’s especially important.

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Seven Winning Habits That Will Help You Produce Quality Travel Content

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Good written travel content is the result of three main factors: an interesting idea, solid research and great writing. Attaining these goals is easier than you think; it’s all about the habits you form. Just as bad habits can ensure bad content, developing good habits can ensure consistency and quality throughout your written travel content.

Here are seven habits that we think are well worth forming…

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How to Write Amazing Killer Headlines That Will Change Your Readers’ Lives!

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When it comes to writing blog posts or web copy, your headline is your first impression. It is an ultimate do-or-die chance to grab attention and impress your reader. If you fail, everything else you’ve written is as good as wasted.

In the age of information overload, every Tom, Dick and Harry from Timbuktu to Slough is peddling content. But the truth is that no normal human being can possibly keep up with the constant onslaught. As a result, audiences have become extra discerning, quickly scanning and skimming through headlines to decide what is and isn’t of interest. The only weapon for content producers in the fight for clicks is an alluring, attention-grabbing headline. To help you reel in the readers, we’ve outlined the best approaches to writing killer headlines for your content…

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