Great travel content writing isn’t a matter of sitting a desk and dreaming of far-flung places. It is about experience. Our intrepid team of writers and editors are always on the move, discovering new and exciting places all over the world. It’s this persistent wanderlust that makes our travel content so authentic, evocative and, crucially, effective.

We’re always striving to seek out less-visited idylls like far-flung Easter Island, out-of-the-way Lewis and Harris and the tourist-light Gili Islands, as well as ticking off huge bucket list destinations like romantic Venice, sky-high Dubai and buzzing Bangkok. And that’s only the beginning – you’ll find lots more in the Our Travels blog series archive.

This month, it’s the turn of World Words writer Jemima to reflect on one of her recent travel adventures. Scroll on to read all about her 2019 vacation in San Francisco, including a mini road trip down the Pacific Coast Highway…