Tag Archives: travel blogging

Writing Travel Content? How to Invent New Ideas and Fresh Angles Every Time

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In the world of travel writing, a never-before-covered story is the holy grail. Whether you are a magazine editor looking for the next big thing in travel or a tourism brand trying to ensure your blog stands out from the crowd, you find yourself on a never-ending quest for new, original ideas. Or, at the least, a fresh take on an older story.

So how do you sniff out a good travel story? Anyone who has ever tried will testify it isn’t easy; but that doesn’t mean it can’t be done. We drew on the experience of our travel writing team to come up with some helpful tips.

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Cultural Sensitivity and Travel Writing

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After returning from a trip, travellers are usually consumed by an overwhelming desire to tell everyone about the amazing experience they have had. This is what a travel writer is paid to do in the most eloquent way possible. However, it can also be the hardest part to master when it comes to depicting and representing other cultures.

Cultural sensitivity should be paramount when writing travel content, but it is often sorely overlooked. Mariellen Ward of the Breathedreamgo travel blog has discussed the dangers of cultural imperialism (or the belief that your way of life is better) in travel writing, while photographer Bani Amor has criticised colonialism in travel literature.

As a graduate in Social Anthropology, and an experienced travel writer, I am aware of the complicated politics of writing about location, ethnicity and society. Although there is no one-size-fits-all phrasebook to help travel writers avoid all controversy, here are my top tips to help any well-meaning travel writer traverse this complicated terrain.

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Still Life in the Old Blog: Why Travel Companies Should Keep On Blogging

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Blogs have been around a long time. In fact, with a history stretching back into the dark days of the 1990s, in web terms they’re positively ancient. Yet there’s still life in the old blog – in fact, it has never been more essential for travel brands to have their own blog platforms. Research firms like PhoCusWright conclude that just shy of half of all travel sales in America and Europe now take place on the internet, while the number of people researching about travel online is likely to be even higher than that. The percentages are consistently growing year-on-year.

Yet despite the ever-increasing number of customers online, too many travel brands still steadfastly stick to old-fashioned marketing methods, failing to make the most of those exciting digital tools available, such as blogging.

Holidaygoers doing their research on the web are looking for up-to-date, candid and compelling information – so whether you are a hotel or a cruise company, a travel agent or a tourist board, you’re doing yourself a disservice by not having an active, relevant and regular travel blog. Below are five more reasons why blogging still matters.

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Ending With a Bang: Three Great Ways to Conclude Your Travel Articles

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In travel writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. A good ending is the feeling or image that survives, the thing that keeps the story alive and kicking in the reader’s mind long after they’ve finished the article.

In our last writers’ blog, we dealt with the all-important opener. This time round, we’re turning our attention to the equally important conclusion. It may come last, but the ending should never be an afterthought.

Travel writing endings need to not only alert readers to the fact that the story is over, but they also need to reinforce the main points of the article. The chronological end to your experience is usually not the best choice (embarking on a return flight does not make a good finale); you’ll need to come up with something better. Anyone who regularly reads travel content will be aware that the quote has become a fairly standard way of wrapping things up. And although a juicy end quote can be extremely effective, it’s a trick that is fast becoming overused.

With that in mind, here are three other travel writing techniques that can help spice up your finale.

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