Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

stop-634941_1280 Continue reading