From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

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From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

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