Getting off to a Great Start: How to Write a Winning Travel Writing Opener

Never underestimate the power of a good opening line. First paragraphs — even just first sentences — will dictate your reader engagement. While the headline hooks your reader’s attention, it’s the introduction that reels them in.

Travel writing relies heavily on storytelling (we spoke about this already in a previous blog post), but it’s important to remember that good stories don’t always begin at the beginning.

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From the Grapevine: Dead Sea Rave

Last week, while 20,000 ravers were getting their groove on, we were busy writing about it.  We produced our first travel article for Israeli-focused website, From the Grapevine. Our piece zeroed in on one of the biggest music events in the Israeli calendar, the -424 Dead Sea Rave. Never heard of it? You soon will.

It’s a huge 12-hour electronic dance music event that takes place in a secluded desert site in eastern Israel. The bad news is, you’ve already missed it, as it took place on Thursday October 23 (don’t worry, there’s always next year!) More than 20,000 ravers turned out for the occasion and it was headlined by a shedload of EDM DJ superstars, including Paul Oakenfold, Deep Dish and Dash Berlin. Not only was the lineup pretty spectacular, but the setting for the rave was too. It took place in the Judean Desert at the foot of Mount Masada. This spot also happens to be the lowest point of land on earth at 424 metres below sea level, which explains the event name.

In the build up to the rave, we caught up with the event promoter and some of the up-and-coming Israeli DJs who were scheduled to perform to hear a little more about it. The article appeared on the From the Grapevine website here, but you can also read it in full below…

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Why Every Brand Needs Its Own Style Guide (and Especially Travel Brands)

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

What’s your stance on exclamation marks?

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