Here at World Words, we produce written travel content for clients from all sectors of the travel world, from print magazines to airlines, tour operators to online travel agencies, and – of course – hotels. Content marketing is very much a key part of hotel marketing strategy. So much so that hotel brands are no longer discussing why they need content, but rather how best to employ thoughtful and successful content programmes.
As a travel writing agency, we frequently find ourselves juggling lots of different projects at the same time. And in doing so, we’ve learned a thing or two about content planning. Which is why we decided to pen a blog post on the importance of timing for hotel content marketing and specifically, the importance of having an editorial calendar. And much to our delight, our article was published on the travel-focused news website, Tnooz.
Want to find out what we had to say on the topic? Simply scroll below to read the full piece.