Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? World Words Editor-in-Chief Joseph Reaney spoke to three travel experts to find out the formula for creating content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

Editor Interview with Cities Talking

Cities TalkingWorld Words editor Joseph Reaney was recently interviewed by one of our clients, Cities Talking, outlining all the skills, tips and tricks required to compose great audio travel guides that entertain and inform the listener. Here was one of the questions…


A. Cities Talking is a wonderful client. They provide a clear brief about the tour they wish to be written and have in-house researchers who send over a long document outlining each and every attraction en route. We’ll then scour these notes, pick out the interesting information and use this to create an entertaining and informative audio script. We also supplement this research with some of our own. In particular, we try to find interesting characters and dig into their personalities.

You can read the interview in full of the Cities Talking website. You will find some of the audio city guides we have written for this client, including on the beautiful European cities Amsterdam, Budapest and Prague, in our portfolio.