If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.
Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)
All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.
Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…
Earlier this month, we took to the blog to show you some of the best spring-themed content written by the World Words team. But it turns out that we couldn’t do ourselves justice with just one blog. So we’re back with another.
As anyone of the pedalling persuasion knows, spring is prime cycling season, so we’ve dug up two articles from the archives on the topic: the first, a cycling itinerary guide and the second, a blog post on urban cycling events. If you favour two feet over two wheels, we’ve got an article on the world’s best long-distance hiking trails too. And if all that seems a little too active for your tastes, never fear; we have also got some more laid-back outdoor fun on offer in the form of a guide to London’s best parks. Last but by no means least, we’ve included a travel guide we wrote to the Isle of Skye. Although this Scottish isle is beautiful at any time of the year, we think it peaks in spring when the wildflowers are in full bloom and the puffins finally show their faces. Scroll on down to read them all…
Cuba has long been a dream destination for many American travellers, and it is gradually becoming a genuine possibility. Relaxed regulations have made it easier for Americans to get to the island for reasons of cultural exchange, though unfettered travel is still some way off the cards. One thing is for sure; Cuba is on the cusp. A dramatic change looms ahead, though right now, much of what makes this country so special – the classic cars, undeveloped beaches, decaying yet beautiful buildings and inimitable atmosphere – is still very much present.
One of our clients, Photo Xpeditions, is enabling travellers to experience this fascinating nation through a new photographic workshop. And our team at World Words produced the web copy and travel itinerary around this. The nine-day tour takes in the country’s second-largest city, Santiago de Cuba; the lesser-known coastal city of Baracoa; labyrinthine Camagüey and many more places besides. Led by two professional (and award-winning) photographers with years of experience snapping and exploring Cuba, the workshop promises the chance for photographers to both experience and capture the island’s unique essence during this most interesting of times.
Fancy a taste of this photographic travel opportunity? Scroll on down to read an excerpt from our Cuba itinerary.