At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.
At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.
Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…
Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.
There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?
To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…
Summer is well under way in the northern hemisphere, so the sun-loving members of the World Words team are busy planning their warm-weather travel adventures. But there’s still enough room for nostalgia for chillier times.
In this popular Our Travels blog series, World Words writers and editors take a look back at some of their most memorable experiences abroad. We’re a very well-travelled bunch, so you can read about our trips everywhere from Madeira to New York State and from India to Belarus. And they’re just some of the most recent excursions.
This month, the article comes from staff content editor Eilidh, who looks back on a trip she took earlier this year to snowy Stockholm. From fine food to memorable museums, here’s her take on a city break in the Swedish capital…
Eilidh explores the frozen landscape surrounding the Artipelag arts centre.
We love Scotland. Whether its the country’s storied castles, craggy peaks, sublime seafood, iconic golf courses or peat-kissed whisky, there really is something for everyone. It is a small country with an enormous amount to offer.
So when World Words was asked by Fodor’s to help update their Essential Scotland guidebook, we leapt at the opportunity. We know Scotland exceptionally well, with many writers either current or ex-residents, so we knew we had the destination knowledge to do Scotland justice. We were asked to update three chapters: ‘Edinburgh and the Lothians’, ‘Inverness and Around the Great Glen’, and ‘The Northern Highlands and the Western Isles’.
The job involved travelling the length and breadth of each region, seeing every previously-listed tourist attraction, restaurant, bar and shop, and uncovering incredible new places to recommend. It was a gargantuan task. But after many months on the road and at the computer, our work was complete. The guidebook was published this spring.
We have included snippets from the chapters we updated below, so scroll down for a taste of Essential Scotland…
Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.