Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.
Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…
As you read this, some of the World Words team are almost certainly travelling away from home. When we aren’t writing, we’re exploring, which is why we’re the only content agency that caters exclusively to the travel market. Our team is regularly globetrotting and we love to write about our travel adventures in these Our Travels blogs. Like the time Mandy met Tanuki in Honshu, Joe chased geysers in Iceland and Georgia was dazzled by Dubai.
Nathanael, one of our staff content writers, certainly grabs any chance he gets to travel. Last summer, he seized the opportunity to realise a long-held travel dream to visit British Columbia, starting in glorious Vancouver Island…
The view from Nathanael’s bed and breakfast on Vancouver Island.
At World Words, we’re often asked to write travel blogs for our clients. It’s no surprise, really, as blog content is the ideal way for a travel brand to communicate its unique personality and tone of voice, position itself as an expert in its field and make it appear more friendly and accessible to its clients. It can also boost a brand’s SEO, improving its search rankings and directing more potential customers to the website. Luckily, when it comes to blog writing, there’s nobody with quite as much travel blog content experience and on-the-ground expertise as World Words.
At the end of 2017, we were approached by luxury scuba diving specialists Dive Butler to write a series of (feature length) blog articles for their website. So, in the last seven months, we have written a series of article about scuba diving everywhere from French Polynesia to South Africa. But, most of all, we have found ourselves writing about the extraordinarily rich and diverse waters around the Maldives – without doubt, one of the world’s top dive sites.
Scroll on down to read snippets from five of our articles about dive spots in the Maldives. Then pack your bags…
Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.
There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?
To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…
Summer is well under way in the northern hemisphere, so the sun-loving members of the World Words team are busy planning their warm-weather travel adventures. But there’s still enough room for nostalgia for chillier times.
In this popular Our Travels blog series, World Words writers and editors take a look back at some of their most memorable experiences abroad. We’re a very well-travelled bunch, so you can read about our trips everywhere from Madeira to New York State and from India to Belarus. And they’re just some of the most recent excursions.
This month, the article comes from staff content editor Eilidh, who looks back on a trip she took earlier this year to snowy Stockholm. From fine food to memorable museums, here’s her take on a city break in the Swedish capital…
Eilidh explores the frozen landscape surrounding the Artipelag arts centre.