At World Words, we are regularly asked to write blog content by new clients. They come to us for one big reason – we know what we are talking about. Whatever the topic, whatever the destination and whatever the angle, we have the real travel experience and content writing expertise to help. Whether they are looking for a blog about scuba diving in Galapagos, an in-depth tour of ancient Egyptian sights in Alexandra or a gastronome’s guide to Florence, we are able to write it. We’d go so far as to say that no other content agency can match the extensive first-hand travel experience of our team. (If you’re in any doubt, just take a look at this blog’s Our Travels series).
Last year, we were contacted by the US-based travel agency Kingsbridge Travel in relation to their company blog. They were looking for a series of blog posts on destinations all over the world, from the hiking trails of Northern Italy to the Aboriginal culture of sunny Sydney. So that’s what we have been doing. We have written half a dozen blog posts for them to date (with more to follow), and you’ll find snippets from just a few of our favourites below…
It probably comes as no surprise to you that the World Words team has a serious case of wanderlust. After all, it’s those itchy feet that led us to specialise in travel content in the first place. We don’t just love to write about global destinations, we get out there and explore them for ourselves, which is what makes our content so well informed.
The Our Travels blog series gives us the chance to share our very best travel stories with you each month. Our jet-setting writers and editors have visited worldwide destinations as varied as Oman, Estonia and Quebec City.
In this month’s blog, World Words content writer Ruth heads to the sunny south of France to explore Montpellier…
Ruth (right) and her friend Louise at their favourite apéritif spot at Place du Marché aux Fleurs.
Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.
But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.
More than a month has passed since we the first part of our top winter travel content series… so here’s part two.
Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.
Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.
Whether we’re backpacking or beach-hopping, the World Words team is constantly on the go. Our writers’ love of travelling is great for our clients, as our real-world destination expertise goes directly into the content we produce.
We started the Our Travels blog series to showcase our team’s myriad adventures in everywhere from Alaska to The Gambia. You can read about our discoveries in destinations around the world within the Our Travels archive.
This month, World Words travel content writer Allison takes us on one of her regular forays into Bangkok. Visitors often whisk through the colourful Thai capital en route to somewhere else, but there’s so much to discover if you have time to dig in and get to know the city. Read on for Allison’s top picks for things to see and do in Bangkok…
Allison tucking into a meal at one of her favorite street food stalls in Bangkok.