Our Projects

For a small taste of the travel writing projects we regularly deliver for our clients, take a look through this selection of carefully-crafted, high quality travel content

Travel Content Writing Advice

How to Write Hotel Copy That Sells

Travel content writing advice for Hotel Speak, December 2017

"These days, consumers run a mile from anything that seems overtly salesy, over-the-top or high-pressure ('Don’t miss the opportunity of a lifetime!'). So we need to take a different tack..."

How to Turn One Hotel Content Idea into a Dozen

Travel content writing advice for Hotel Speak, October 2017

"For hotel marketers, generating new topics and ideas for content is a never-ending task. If you’re feeling uninspired, let us share a handy technique to get your creative juices flowing..."

Choosing the Best Content for Your Hotel Brand

Travel content writing advice for Hotel Speak, June 2017

"So how do you know what form of written content to use? Should you produce a local area guide, a destination feature article or a even a slideshow? Before you decide, consider this..."

Cultural Sensitivity in Hotel Blog Content

Travel content writing advice for Hotel Speak, May 2017

"Cultural sensitivity and awareness is a topic that is all-too-often overlooked in travel content. If you're writing about location, ethnicity and society, complicated politics will come into play..."

Seven More Tired Travel Content Writing Clichés

Travel content writing advice for Hotel Speak, September 2016

"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."

How Hotels Can Enliven Their Travel Content

Travel content writing advice for Hotel Speak, August 2016

"To stand out from the crowd, you need to create high-value, entertaining, well-written content that readers will want to devour. We’ve put together a checklist to help you with the process..."

The 10 Best Types of Hotel Blogs

Travel content writing advice for eHotelier, June 2016

"Whether you are looking for inspiration for your next post or for interesting new formats to shake up your hotel blog, here are 10 types of posts that can help boost your web traffic..."

The Key to Great Hotel Content Writing? Be Specific

Travel content writing advice for eHotelier, April 2016

"Guests browsing your hotel website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they want specific details about what it is you can offer them..."

Why Travel Brands Need a Style Guide

Travel content writing advice for The Instinct by Media Kitty, March 2016

"A style guide saves time. Instead of your editorial team wasting hours debating the merits of ‘Kiyomizu-dera’ over ‘Kiyomizudera’, they can easily (and quickly) reference the style guide..."

Want to Write Great Hotel Content? Be Specific

Travel content writing advice for Tnooz, February 2016

"Guests browsing your hotel website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they want specific details about what it is you can offer them..."

Why Hotels Should Keep on Blogging

Travel content writing advice for Hotel Speak, February 2016

"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."

Five Top Tips for Editing Your Travel Content

Travel content writing advice for The Instinct by Media Kitty, January 2016

"Tighten up your travel prose by removing redundancies, like 'past history' (history is always past), 'descend down' (it isn't possible to descend up) and 'enter in' (you cannot enter out)..."

10 More Content Writing Clichés to Avoid

Travel content writing advice for Hotel Speak, December 2015

"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."

Five Content Editing Tips For Your Hotel Website

Travel content writing advice for eHotelier, September 2015

Whether it’s a room description, or a blog about local attractions, editing is key to ensure your hotel’s written content does its job. Here are five tips to improve the efficacy of your editing..."

10 Content Writing Clichés To Avoid

Travel content writing advice for Hotel Speak, September 2015

"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."

Timing is Everything for Hotel Content Marketing

Travel content writing advice for Tnooz, July 2015

"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."

Why Every Hotel Needs an Editorial Calendar

Travel content writing advice for Hotel Speak, June 2015

"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."