The Instinct by Media Kitty
Why Travel Brands Need a Style Guide
Travel content writing advice for The Instinct by Media Kitty, March 2016
"A style guide saves time. Instead of your editorial team wasting hours debating the merits of ‘Kiyomizu-dera’ over ‘Kiyomizudera’, they can easily (and quickly) reference the style guide..."
Five Top Tips for Editing Your Travel Content
Travel content writing advice for The Instinct by Media Kitty, January 2016
"Tighten up your travel prose by removing redundancies, like 'past history' (history is always past), 'descend down' (it isn't possible to descend up) and 'enter in' (you cannot enter out)..."