Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/archive.php on line 23

Our Projects

For a small taste of the travel writing projects we regularly deliver for our clients, take a look through this selection of carefully-crafted, high quality travel content

Hotel Speak

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

How to Write Hotel Copy That Sells

Travel content writing advice for Hotel Speak, December 2017

"These days, consumers run a mile from anything that seems overtly salesy, over-the-top or high-pressure ('Don’t miss the opportunity of a lifetime!'). So we need to take a different tack..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

How to Turn One Hotel Content Idea into a Dozen

Travel content writing advice for Hotel Speak, October 2017

"For hotel marketers, generating new topics and ideas for content is a never-ending task. If you’re feeling uninspired, let us share a handy technique to get your creative juices flowing..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

Choosing the Best Content for Your Hotel Brand

Travel content writing advice for Hotel Speak, June 2017

"So how do you know what form of written content to use? Should you produce a local area guide, a destination feature article or a even a slideshow? Before you decide, consider this..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

Cultural Sensitivity in Hotel Blog Content

Travel content writing advice for Hotel Speak, May 2017

"Cultural sensitivity and awareness is a topic that is all-too-often overlooked in travel content. If you're writing about location, ethnicity and society, complicated politics will come into play..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

Seven More Tired Travel Content Writing Clichés

Travel content writing advice for Hotel Speak, September 2016

"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

Why Hotels Should Keep on Blogging

Travel content writing advice for Hotel Speak, February 2016

"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

10 More Content Writing Clichés to Avoid

Travel content writing advice for Hotel Speak, December 2015

"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

10 Content Writing Clichés To Avoid

Travel content writing advice for Hotel Speak, September 2015

"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/content-intro.php on line 26

Why Every Hotel Needs an Editorial Calendar

Travel content writing advice for Hotel Speak, June 2015

"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."

Warning: Undefined array key "modal" in /homepages/4/d114055703/htdocs/sites/worldwords2/wp-content/themes/worldwords2/archive.php on line 96