Hotel Speak

"These days, consumers run a mile from anything that seems overtly salesy, over-the-top or high-pressure ('Don’t miss the opportunity of a lifetime!'). So we need to take a different tack..."

"For hotel marketers, generating new topics and ideas for content is a never-ending task. If you’re feeling uninspired, let us share a handy technique to get your creative juices flowing..."

"So how do you know what form of written content to use? Should you produce a local area guide, a destination feature article or a even a slideshow? Before you decide, consider this..."

"Cultural sensitivity and awareness is a topic that is all-too-often overlooked in travel content. If you're writing about location, ethnicity and society, complicated politics will come into play..."

"Your hotel content, whether on the website, blog or brochure, is meant to engage and attract potential customers. But clichés dilute the impact of your copy, sending readers into a coma..."

"If you are in the hotel business, chances are you'll have countless interesting tales to tell and titbits to share. But with no blog to divulge your expertise, it is doomed to go unrecognised..."

"Your hotel's content is a great chance to engage audiences, provide helpful information and demonstrate your local expertise, so why bore potential guests with wishy-washy language..."

"Some clichéd phrases are so regularly bandied about in hospitality and travel marketing that they fail to even register with readers. We’ve put together a list of 10 of the worst offenders..."

"A content calendar will make you think strategically, to plan your content beyond just today and tomorrow and help you avoid stalled goals, missed deadlines and sleepy social feeds..."