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{"id":12480,"date":"2021-09-17T09:45:25","date_gmt":"2021-09-17T08:45:25","guid":{"rendered":"https:\/\/world-words.com\/?p=12480"},"modified":"2021-08-31T14:24:26","modified_gmt":"2021-08-31T13:24:26","slug":"writing-blog-content-without-salesy-tone","status":"publish","type":"post","link":"https:\/\/world-words.com\/writing-blog-content-without-salesy-tone\/","title":{"rendered":"Writing Blogs Without the Salesy Tone"},"content":{"rendered":"\n

Writing online content is something that takes not only time, but careful consideration. You need to decide on the tone of voice, the message, the style, the images and ultimately the point of the content. Getting the right formula is not always simple, and it\u2019s easy to end up with your blogs sounding similar to your \u2018about us\u2019 page – that is to say, decidedly salesy. And that’s just not what customers (and, crucially, your potential<\/em> customers) want to read.<\/p>\n\n\n\n

In this article we look at how to create engaging blog content<\/a> that drives traffic and promotes your brand without bombarding readers with unwelcome sales speak. As we will see, subtle tweaks in your language are important, but ultimately it\u2019s the content you produce that will play the biggest role. Scroll on down to read our expert tips…<\/p>\n\n\n\n

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Ditch the sales speak<\/strong>
No one likes to be sold to, and no one wants to read a blog which feels like one long sales pitch. You have done the hard work in sharing and promoting your blog, and driven traffic to it with an enticing subject title. What you don\u2019t want to do now is lose the readers on the very first paragraph when it becomes clear they’re being sold to.<\/p>\n\n\n\n

So how do you go about creating a blog that isn\u2019t salesy but still promotes your brand? The answer is tactfully and carefully – focus on giving your customers what they want first, then think about how to convert this to sales later.<\/p>\n\n\n\n

Ultimately, your goal with each blog post is to:<\/p>\n\n\n\n