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{"id":12427,"date":"2021-06-01T09:10:34","date_gmt":"2021-06-01T08:10:34","guid":{"rendered":"https:\/\/world-words.com\/?p=12427"},"modified":"2021-06-02T12:50:21","modified_gmt":"2021-06-02T11:50:21","slug":"topical-or-evergreen-how-to-choose-the-right-approach-for-your-content","status":"publish","type":"post","link":"https:\/\/world-words.com\/topical-or-evergreen-how-to-choose-the-right-approach-for-your-content\/","title":{"rendered":"Topical or Evergreen? How to Choose the Right Approach for Your Content"},"content":{"rendered":"\n
Writing online content is a time-consuming process, yet one\nwhich is vital to your brand and marketing. The online arena offers the chance\nto really connect with your customers or readers, and to provide them with\nvaluable and genuine information. Yet there\u2019s a lot that goes into creating the\nperfect online content and making it work for your business the way you want it\nto. And one of the important factors to decide on is the type of content you\nput out. <\/p>\n\n\n\n
We\u2019re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place – but what’s the right option for your content? We\u2019ll explore what the differences really are, and delve into when and why you should opt for one over the other. Scroll on down to find out more…<\/p>\n\n\n\n