‘Location, location, location’ – so goes the famous real estate mantra. If there were a travel-world equivalent, it would have to be ‘accommodation, accommodation, accommodation’. Where you choose to lay your head can make or break your trip. And with the spectrum of what constitutes accommodation widening year upon year, travellers are faced with more choice than ever.
At World Words, we have found ourselves writing about all kinds of places to stay, not just hotels, but also luxury villas, monasteries, farms and other unusual immersive accommodations. Recently, we have begun working with Travelmob, a vacation rental site whose goal is to help travellers live like locals, which means staying in local homes. We’ve been cooking up compelling landing page copy designed to give potential customers the lay of the land for destinations all across Asia and Australasia.
First up to get the World Words treatment is sunny Sydney. Scroll down to read more.
SYDNEY RENTAL GUIDE: LANDING PAGE
Sydney is one of those cities whose name immediately conjures up an image: the Opera House’s expressionistic shells peaking in front of the arched Harbour Bridge, while sparkling high rises tower above the Royal Botanic Gardens in the background. This is a city designed to wow from first impression, and it undeniably works.
Beyond that iconic harbour lies a thriving city, bursting with an active artistic community, a mouth-watering foodie scene and outer limits lined with sandy beaches and stylish suburbs. Spend your days ruminating on genius in cutting-edge galleries and museums, meeting cheery locals in a busy bar or café, or simply soaking up the sunny atmosphere in one of Australia’s best-looking cities.
The city centre of Sydney is an embarrassment of cultural riches. It’s easy to forget that the Opera House isn’t just a cool piece of architecture, but also hosts hundreds of musical performances, plays and operas throughout the year. Bordering it is the Rocks, a network of quayside buildings that house trendy markets and restaurants as well as the Aboriginal Art Galleries, the Museum of Contemporary Art and the Sydney Observatory.
Some of the world’s best chefs have set up shop in Sydney, making it one of the gastronomic highlights of Australia. The country’s cosmopolitan population has resulted in a melange of culinary influences, so you can choose between everything from contemporary Australian dishes to Tibetan and French dining. Kings Cross and Oxford Street are the places to head for high-end cuisine.
Tear yourself away from the atmospheric harbour area and before long you’re staring at views of spectacular natural beauty. Busy Bondi Beach, famed for its surf, is a quintessential Sydney experience, but more deserted spots like Redleaf Beach and Milk Beach offer quieter getaways. For something more active, hike through one of the national parks that surround Sydney. Ku-ring-gai Chase in the north is a National Heritage site with centuries-old Aboriginal sites and shaded walking trails through hills.
As a modern, visitor-friendly city, Sydney has a smooth transport infrastructure, which makes it easy to find your way around. Trains, buses and ferries form a network around the city that extends to all of the major districts. Pick up a rechargeable Opal Card; this convenient form of ticketing works across all modes of transport. One of the best ways to enjoy the atmosphere, however, is to hit the streets on foot. Pedestrian zones and leafy footpaths cover the city, so you can explore it like a local without ever needing wheels.
To see our Sydney guide in full or to browse Travelmob’s properties, saunter on over to their Sydney hub. Of course, Sydney is just the first of many; we will be sharing more guides on our portfolio page and on Twitter.