“Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.”
So begins our web content for Hotel Villa Franca, a hotel in Positano, Italy. HVF approached us earlier this year to completely re-work their website, making the content throughout inspiring and informative. So we did. We rewrote all of the copy on the website (a total of around 5,000 words, all in US English) and then had our words translated into Italian, French and Spanish by our translation contacts. The paragraph above is the very first thing that visitors read on the homepage, but it’s just the start. We have included several content snippets from the website below…
Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?
That’s what Off the Map Travels wanted – and that’s why they came to World Words.
Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.
The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.
Our team at World Words are regularly enlisted to write tempting travel itineraries for an array of tour providers. One such client is PhotoXpeditions, who run photography workshops, taking participants out to incredible destinations all over the world to hone their photographic skills under the guidance of a photographic pro. We’ve completed quite a few enticing tour itineraries for Photo Xpeditions in the past, writing about photography-focused tours of places such as Japan and Myanmar.
Among the recently published itineraries produced by our expert travel writers was this ‘Inspiring Iceland’ photography workshop. With its raw and dramatic landscapes, hot springs and cool cities, Iceland has endless lens fodder. Plus, it’s one of the main filming locations for the incredibly popular ‘Game of Thrones’ TV series – few destinations are more in vogue among travellers right now. So Photo Xpeditions asked us to take a look at their existing itinerary, tidy up what was already there and add lots more interesting information off our own back.
We’ve published an excerpt from the itinerary below to give you a taster of what the tour will include.