More than a month has passed since we the first part of our top winter travel content series… so here’s part two.
Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.
Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.
In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.
So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.
If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.
Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)
All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.
Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…