Our Best Winter Travel Content – Part 2

Almost a month has passed since we last shared some of our best winter travel content, so it’s time for an update.

Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.

Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.

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How to End Travel Content With a Bang: From Smart Callbacks to Shock Reveals

In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.

In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…


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Once Upon a Time: How to Tell a Great Story in Your Written Travel Content

From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.

Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.

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More of Our Best Winter Travel Content

Over the past week, residents of the blizzard-hit north-eastern United States have been sharing their remarkable snow photos online, reminding us that – no matter how unseasonably warm it may be here in the UK – we are still in peak winter season. And considering that a whole month has passed since we last shared some of our finest winter travel content, we think it’s high time for an update.

So, what’s new? Well, we have had a piece published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. For those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. As for the archives, for anyone looking for last-minute ski holiday inspiration, we’ve pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we’ve also included a brand new travel guide we produced on the Languedoc region in the sunny south of France.

Scroll on down to read a small excerpt from each.

blizzard-15850_1280 Continue reading