Just What Makes The Best Travel Writing Work? Analysing Top Writer Techniques

Before one can be a great travel writer, one must learn to be a great travel reader. To read voraciously and linger over the words; relish, absorb and reflect on what it is that makes great travel writing work. Found a travel article that you love? Analyse its effect – a strong feeling, a vivid image – and then pinpoint how the writer achieved it.

By examining the techniques employed in the best travel prose, aspiring travel writers can acquire new skills and help attune their own ear to the rhythms and melodies of good writing. To illustrate the many benefits of studying others’ work, we have deconstructed a selection of praiseworthy travel writing passages. Scroll down to read on.

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Travel Writing Advice You Should Ignore

Since the advent of the internet, everyone and their uncle has been quick to offer advice on travel content writing. However, as content writers ourselves, we know that while they may be well meaning, most of the advice is also outdated, ineffective and misinformed, perpetuating the same untruths and mistakes across the world of content.

Therefore, we’ve decided to help redress the content advice balance, by highlighting the common travel writing tips you should ignore. By pooling the extensive travel writing knowledge of our writers, we have come up with a shortlist of questionable tips that are regularly regurgitated online. From declarations about the death of list posts to nonsense about the vitality of keyword density, here are four common content writing tips you can just ignore.

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How to End Travel Content With a Bang: From Smart Callbacks to Shock Reveals

In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.

In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…


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Once Upon a Time: How to Tell a Great Story in Your Written Travel Content

From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.

Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.

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