Our Travels: Southwest Belarus

We are an extremely well-travelled bunch here at World Words. Between us, we’ve been to literally hundreds of countries in all four corners of the world (personally, I’ve been to more than 80). Of course, much of this is in the name of work, allowing us to provide comprehensive destination expertise for our clients. But some of it is simply for the pure joy of travel. After all, we all chose to be travel writers because, first and foremost, we love to travel.

This Our Travels blog series allows us to share our passion for overseas adventures directly with you. So far, we have recounted our tales from a whole host of destinations right around the world, from Quebec City to Northern Oman, Isla Canela to Alaska. And this month, we are venturing deep into previously undiscovered territory, with one of the least-visited countries in Europe (for now). So join our editor-in-chief Joe on his trip through Belarus…

Hello

Joe taking a break from tracking European bison in Belovezhskaya Pushcha National Park.

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How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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Our Best Autumn-Themed Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is over. However, rather than dwelling on the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s instead focus on the positives.

Autumn is approaching and there are lots of exciting things on the horizon. If you are based in the UK, you can expect a flurry of festivals coming your way, including the UK-wide Museums at Night and London Open House. Not familiar with these events? You can find out more by reading our write-ups of the 2015 editions below. There are also rumours of an autumn heatwave arriving on UK shores. And though we have learnt not to put too much faith in the predictions of the Met Office, we have included our article on Devon’s top picnic spots just in case.

And that’s just the start…

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Our Travels: Alaska, United States

The writers and and editors who make up the World Words team are regular and enthusiastic travellers. You could say their passion for exploring our incredible planet is insatiable. It is this first-hand knowledge and on-the-ground experience which is infused into all their writing. When we aren’t busy crafting travel content for our clients, we’re on the road making travel tales of our own. And this blog series – Our Travels – is where we share them with you.

So far in this series, we’ve covered destinations as varied as Japan, Iceland and Oman. This month, it’s the turn of staff content writer Samantha Wilson, who heads off to meet brown bears and orca on a trip of a lifetime to Alaska.

Scroll down to read her story…

Samantha and her husband in Alaska

Sam with her husband standing in front of Aialik Glacier in Alaska.

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