Edinburgh Castle to Loch Ness: Writing and Editing Fodor’s Essential Scotland

We love Scotland. Whether its the country’s storied castles, craggy peaks, sublime seafood, iconic golf courses or peat-kissed whisky, there really is something for everyone. It is a small country with an enormous amount to offer.

So when World Words was asked by Fodor’s to help update their Essential Scotland guidebook, we leapt at the opportunity. We know Scotland exceptionally well, with many writers either current or ex-residents, so we knew we had the destination knowledge to do Scotland justice. We were asked to update three chapters: ‘Edinburgh and the Lothians’, ‘Inverness and Around the Great Glen’, and ‘The Northern Highlands and the Western Isles’.

The job involved travelling the length and breadth of each region, seeing every previously-listed tourist attraction, restaurant, bar and shop, and uncovering incredible new places to recommend. It was a gargantuan task. But after many months on the road and at the computer, our work was complete. The guidebook was published this spring.

We have included snippets from the chapters we updated below, so scroll down for a taste of Essential Scotland…

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The Best of Our Spring Travel Content

Look outside. The days are getting longer. Daffodils are poking their yellow heads up through the dirt. Cadbury Creme Eggs have come and gone from our lives. And all this can only mean one thing: spring is finally upon us.

We are celebrating the new season with some of our best spring-themed content. Bid farewell to winter’s hearty comfort food and choose lighter fare instead, with our selection of the world’s finest seafood restaurants. Spring is also the season for festivals, with Songkran (aka Thai New Year) a springtime favourite – you can find a chic place to stay with our run-down of Thailand’s greatest luxury design hotels. With the weather getting better, why not also discover some new places – we’ve added a guide on Moscow and copy for a hotel on the Algarve. And the days may be getting longer, but there’s still pitch black night skies to enjoy, so we have included a piece on stargazing.

Scroll down to read extracts from all of these travel pieces, with links to the full content…

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From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

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From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

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