At World Words, we always like to try new things. So we have taken a big leap to create our first Buzzfeed-style post.
The blog combines GIFs, videos and images (as well as text) to highlight Valentine’s Day traditions around the world.
We already have other multimedia blogs in the pipeline, but as this was our first we thought it was worth a mention…
What’s the key to creating successful online travel content?
From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.
So what should these companies be doing differently? World Words Editor-in-Chief Joseph Reaney spoke to three travel experts to find out the formula for creating content that sells.
The interview article was written for Melt Content and published on Travolution. Read the complete article here.
