From the Old Course, St. Andrews to the Atacama Desert: Our Latest Website Copy

At World Words, we’re regularly asked to write website copy for our clients. In fact, aside from blogs, web copy is probably the most common type of travel content we write. And over the years, we’ve got pretty darn good at it.

The last few months, in particular, have seen us completing many interesting website content briefs. We’ve been approached by several independent tour companies looking to overhaul their website copy, and have been able to make their visions a reality. Each project has been entirely different – different services, different markets and different style requirements – but they have all had one thing in common; wanting to refresh their website content in order to improve their search rankings and increase their sales. And they’ve all been delighted with the results.

Scroll down to read about three of our most recent website copy projects, from JSB Journeys to Lez Go Travel…

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Just What Makes The Best Travel Writing Work? Analysing Top Writer Techniques

Before one can be a great travel writer, one must learn to be a great travel reader. To read voraciously and linger over the words; relish, absorb and reflect on what it is that makes great travel writing work. Found a travel article that you love? Analyse its effect – a strong feeling, a vivid image – and then pinpoint how the writer achieved it.

By examining the techniques employed in the best travel prose, aspiring travel writers can acquire new skills and help attune their own ear to the rhythms and melodies of good writing. To illustrate the many benefits of studying others’ work, we have deconstructed a selection of praiseworthy travel writing passages. Scroll down to read on.

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Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

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Hotels Among the Vines: Great Vineyard Tours – A Blog for From the Grapevine

Have you ever read a wine label, noted its far-flung origins and been seized by wanderlust? Then you might want to consider visiting a vineyard resort. Fortunately, there are an increasing number of them from which to choose.

This is something that we highlighted in our most recent travel blog article for From the Grapevine. We wandered off the beaten track and into a host of fantastic vineyard resorts that combine lip-smacking wine with spectacular destinations. Among the lesser-known wine hotspots were a New York vineyard with a delicious range of pinot blancs and a chateau in Galilee with a wine list boasting the best in regional vintages. We also looked at vineyard resorts in better-known wine regions, such as a hotel in Mendoza, Argentina with beautiful wine-themed rooms, a complementary tasting and its own personal vineyard. And then, of course, we couldn’t miss the luxurious lodge in Matakana, New Zealand, which offers a wonderful vineyard along with majestic views across the mighty Pacific.

If our summary of the blog has tickled your oenophilic tastebuds, then simply scroll down for our pick of the five best vineyard resorts in the world. They all combine fine wine, great accommodation and breathtaking scenery…

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