Evocative Copy Plus Incredible Images: It’s the Perfect Travel Content Combo

Here at World Words, we pride ourselves on our top-notch, insightful travel content. It’s what we do… bring far-flung destinations to life with the awesome power of the written word. Unlike content in many industries, travel content is about far more than facts and figures; it must be snappy and concise while offering a deeper level of description that evokes sensations and drives wanderlust. It needs to tell a story. And like all memorable stories, content works best when the expertly-crafted words are accompanied by complementary and beautiful images.

Although we may specialise in writing, we understand how startling imagery can bring your content to life. And it works best of all when words and images work in tandem. So here are top tips for combining the two art forms…

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Inspiring Iceland: A Photography Tour Itinerary Written for Photo Xpeditions

Our team at World Words are regularly enlisted to write tempting travel itineraries for an array of tour providers. One such client is PhotoXpeditions, who run photography workshops, taking participants out to incredible destinations all over the world to hone their photographic skills under the guidance of a photographic pro. We’ve completed quite a few enticing tour itineraries for Photo Xpeditions in the past, writing about photography-focused tours of places such as Japan and Myanmar.

Among the recently published itineraries produced by our expert travel writers was this ‘Inspiring Iceland’ photography workshop. With its raw and dramatic landscapes, hot springs and cool cities, Iceland has endless lens fodder. Plus, it’s one of the main filming locations for the incredibly popular ‘Game of Thrones’ TV series – few destinations are more in vogue among travellers right now. So Photo Xpeditions asked us to take a look at their existing itinerary, tidy up what was already there and add lots more interesting information off our own back.

We’ve published an excerpt from the itinerary below to give you a taster of what the tour will include.

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Getting to Know Genoa, Italy: A City Destination Travel Guide for Expedia

Our team at World Words regularly write and edit travel guides for the leading online travel company Expedia. In fact, we create more Expedia travel guides than we can possibly list here (for example, just since the start of April, we’ve produced city and regional guides on the Netherlands, the USA, India, England, Japan and the Bahamas).

We might not be able to show them all, but we have picked out one of our recently-published destination guides. This month, our guide to Genoa, the capital of Liguria in northwestern Italy, was published on Expedia’s website. And to give you a taste of what you can expect in this stunning seaside city, we’ve included the overview below.

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Travel Web Copy for Tuscany Escapes

In the last month, our writers have been busy producing inspiring travel content for clients old and new. Among the new were holiday home rental agency Tuscany Escapes, who offer various villas, palatial pads, away-from-it-all retreats and family-friendly residences in the lovely rolling hills of Italy’s Tuscany region.

Tuscany is one of those places that we never tire of visiting or writing about. So when we were asked to put together a destination overview for Tuscany Escapes, we jumped at the opportunity. Our expert travel writers got to work writing travel copy about the region’s culture, landscapes, cuisines and top attractions. The copy gives a brief taster of Tuscan history and geography, as well as explaining how best reach the region, before delving into the most popular holiday locations. Florence, Siena, Pisa, Lucca, San Gimignano and Chianti are all covered.

If you are planning a holiday of any kind – from family getaway to wine escape to city break – Tuscany is worth serious consideration. To find out more about the much-loved Italian holiday destination, read the excerpt below.

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