Tag Archives: Travel Writing Style

Even More Tired Travel Clichés to Avoid

Posted on by
Reply

As you are probably aware, we have written about travel writing clichés before. Twice in fact. But as a few of our below-the-line commentators have rightly pointed out, our previous blog posts (which are here and here) only just scratched the surface. There are many more overused expressions that we want to cruelly expose and point at.

With 2016 upon us, and self-improvement plans under way, we thought it a fitting time to return to the subject and highlight even more trite travel terms. Scroll below to discover our latest mix of nails-on-chalkboard travel phrases.

boy-666803_1280 Continue reading →

Style Guides: Why Every Brand Needs One

Posted on by
1

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

Continue reading →

Five Tips for Effective Content Editing

Posted on by
3

In content, editing is everything. The writers may have the ideas and put them down on the page, often with great panache, spot-on metaphors and a killer turn of phrase, but even the best can benefit from an editor. Editors will translate writers’ shrewd observations and wandering thoughts into the best and most readable version possible.

The best travel content inspires its readers. For travel publications, that means keeping the reader captivated with a compelling narrative, while for travel companies it’s about inspiring readers to the point of purchase. In every case, editing is an essential way to ensure your content does its job as well as it possibly can.

Hot on the heels of our previous blog, a checklist for editing travel content, we’ve come up with five more pieces of advice to ensure the effectiveness of your editing process. So scroll down to read our expert editing advice…

2349632625_7c2813f45b_o Continue reading →

From the Grapevine: Dead Sea Rave

Posted on by
2

Last week, while 20,000 ravers were getting their groove on, we were busy writing about it.  We produced our first travel article for Israeli-focused website, From the Grapevine. Our piece zeroed in on one of the biggest music events in the Israeli calendar, the -424 Dead Sea Rave. Never heard of it? You soon will.

It’s a huge 12-hour electronic dance music event that takes place in a secluded desert site in eastern Israel. The bad news is, you’ve already missed it, as it took place on Thursday October 23 (don’t worry, there’s always next year!) More than 20,000 ravers turned out for the occasion and it was headlined by a shedload of EDM DJ superstars, including Paul Oakenfold, Deep Dish and Dash Berlin. Not only was the lineup pretty spectacular, but the setting for the rave was too. It took place in the Judean Desert at the foot of Mount Masada. This spot also happens to be the lowest point of land on earth at 424 metres below sea level, which explains the event name.

In the build up to the rave, we caught up with the event promoter and some of the up-and-coming Israeli DJs who were scheduled to perform to hear a little more about it. The article appeared on the From the Grapevine website here, but you can also read it in full below…

DEADSEAscreengrab 2

Continue reading →