Faces Not Places: How Humans Make the Best Subjects for Your Travel Content

Gone are the days when we – as travel content consumers – drool over vivid descriptions of blue skies and calm seas. Behind us are the times when we fall head over heels with the described colours of the Sahara Desert. Lost are the moments when we devour articles that talk giddily about hidden gems, startling sunsets and dreamy cities.

Readers of travel content today are incredibly sophisticated, and exposed to more travel writing than ever before, so it takes more than a pretty description of a landscape to get readers’ feet itching. Today’s readers are looking for something more tangible in their travel writing. And one of the best ways to add it is to include a protagonist.

In the art of storytelling, characters are crucial, and travel content writing is no different. Want to know more about why adding faces to your content can be effective… and the best ways to do it? Then read our expert tips below.

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Foolproof Proofreading: Our Top Tips

Proofreading is an essential part of any content creator’s job. It is the final polish that ensures your senior editor, client and, ultimately, readers can enjoy your work without being thrown by small yet glaring mistakes. Whatever your role in the writing and editing process, you need to learn how to proofread effectively and eliminate errors.

Our writing and editing experts at World Words have written before about how to edit, with advice ranging from reading aloud to tinkering with tenses. But this blog is more about what you should be editing. Keep reading for a grammatical line-up of all the usual suspects; the sneaky career criminals that can terrorise even the best copy.

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A Small Selection of World Words’ Best Travel Content Writing Advice… Part 2

A couple of weeks ago, we posted about some of our travel content writing advice that has been circulating online. But that was just part one. Here are some more of our tips and tricks to hone your wordsmithing skills.

From destination guides to travel features, World Words writes about travel in every shape and form, collecting wisdom along the way. There is always more to learn about the craft of writing and always more advice to give.

From warnings about the perils of travel writing clichĂ©s, to the necessity of being specific in your content writing, from research to headlines, we’re full of great advice to improve your travel content writing.

Scroll on down to have a read.

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Why You Should Insist on Consistency

There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.

For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.

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