The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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Five-Star Content for a Five-Star Resort – Our Hotel Web Copy for Vila Vita Parc

As travel writers, we have stayed in more than our fair share of hotels. And we are no strangers to writing about them either, whether that be a magazine feature about the experience of staying in a luxury hotel, a blog about vineyard resorts, a press release announcing the launch of a new boutique hotel or even an industry-focused advice piece on creating and maintaining hotel blogs.

Most recently, we were tasked with creating engaging and informative website copy for Vila Vita Parc, a luxury five-star resort in the Algarve, Portugal. Having recently redone their website, Vila Vita Parc were keen to refresh their content, so we got to work ensuring the words on their site did this beautiful beach resort justice. In total, World Words re-worked more than 5,000 words across the Vila Vita Parc website. To give you a taster, we have included just a few short extracts from the final draft below…

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From Lazy Phrasing to Sales Bombs: Five Simple-to-Avoid Travel Writing Mistakes

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

stop-634941_1280 Continue reading