Travel Writing Advice You Should Ignore

Since the advent of the internet, everyone and their uncle has been quick to offer advice on travel content writing. However, as content writers ourselves, we know that while they may be well meaning, most of the advice is also outdated, ineffective and misinformed, perpetuating the same untruths and mistakes across the world of content.

Therefore, we’ve decided to help redress the content advice balance, by highlighting the common travel writing tips you should ignore. By pooling the extensive travel writing knowledge of our writers, we have come up with a shortlist of questionable tips that are regularly regurgitated online. From declarations about the death of list posts to nonsense about the vitality of keyword density, here are four common content writing tips you can just ignore.

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Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Honesty is the Best Policy: Why You Must Always Tell the Truth in Travel Content

When it comes to travel content writing, it can sometimes be tempting to massage the truth about a destination, resort or airline. After all, it isn’t always an easy task to seek out the positives of a grey hotel block in Benidorm that’s six miles from the beach; omitting some information or smoothing the rough edges can seem the simpler option. But travel content has a duty and obligation to be informative and accurate for its audience, as well as inspiring and salesy for its client. Not only is giving an accurate picture the moral thing to do, but it also ensures audience expectations are realistic, allowing them to make an informed choice about their travel arrangements.

We asked our expert travel content writers at World Words for their advice about how to ensure your travel copy is always honest. Taking the example of a hotel, we collated five of their top tips on writing truthful travel content.

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Welcome to World Words: Meet Our Two New Travel Writers, Samantha and Chris

This May, we are delighted to welcome two new travel content writers, Samantha and Chris, to the in-house team.

Joining World Words as staff content writers and editors, Samantha and Chris will be working on a wide variety of content projects for us, including travel articles, blogs, web copy, guides, itineraries, press releases and social and digital marketing. They both come to us with a wealth of content writing experience and masses of travel industry know-how, as well as some incredible, envy-inducing travel experiences. Let’s find out a little more about them…

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