The Black Forest to Southern Chile: Even More New Destination Guides for Expedia

A couple of weeks ago, on this very blog, we revealed that we’d had brand new destination guides published by Expedia. What’s more, we gave you previews of three of these published pieces: Southwest Washington, Western Nicaragua and the Isle of Skye. The truth is, we’ve been writing literally hundreds of new guides for Expedia over the last few months, so on reflection, we feel we shortchanged you. Therefore, we’ve decided to add a few more.

Take a look below and you will find three more brand new Expedia destination guides written by the World Words team. The geographical spread of these is just as stark as our previous selection, taking us everywhere from the heart of Germany’s Black Forest in Europe to the south of Chile in Central America. So scroll down to take a look.

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Washington to the Isle of Skye: An Entire World of Destination Guides for Expedia

As regular readers of the blog will know, we write a lot of destination guides for Expedia. And we mean A LOT. We have written about all four corners of the globe for this leading online travel company, whether it is Genoa in Italy or St Louis, Missouri in the US. In fact, just take a look through this project list for Expedia and you will find dozens of travel guides stretching back more than three-and-a-half years. And those guides are just the tip of the iceberg.

However, it’s been a while since our last set of guides for Expedia, so we are delighted to reveal that a whole new batch have just been published. These are spread far and wide, from tiny Scottish islands to vast American states. We’ve included extracts from three of these recently-published travel guides below, so scroll down to take a look.

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Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Honesty is the Best Policy: Why You Must Always Tell the Truth in Travel Content

When it comes to travel content writing, it can sometimes be tempting to massage the truth about a destination, resort or airline. After all, it isn’t always an easy task to seek out the positives of a grey hotel block in Benidorm that’s six miles from the beach; omitting some information or smoothing the rough edges can seem the simpler option. But travel content has a duty and obligation to be informative and accurate for its audience, as well as inspiring and salesy for its client. Not only is giving an accurate picture the moral thing to do, but it also ensures audience expectations are realistic, allowing them to make an informed choice about their travel arrangements.

We asked our expert travel content writers at World Words for their advice about how to ensure your travel copy is always honest. Taking the example of a hotel, we collated five of their top tips on writing truthful travel content.

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