How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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Even More Tired Travel Clichés to Avoid

As you are probably aware, we have written about travel writing clichés before. Twice in fact. But as a few of our below-the-line commentators have rightly pointed out, our previous blog posts (which are here and here) only just scratched the surface. There are many more overused expressions that we want to cruelly expose and point at.

With 2016 upon us, and self-improvement plans under way, we thought it a fitting time to return to the subject and highlight even more trite travel terms. Scroll below to discover our latest mix of nails-on-chalkboard travel phrases.

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Seven Very Handy Travel Writing Habits

Good written travel content is the result of three main factors: an interesting idea, solid research and great writing. Attaining these goals is easier than you think; it’s all about the habits you form. Just as bad habits can ensure bad content, developing good habits can ensure consistency and quality throughout your written travel content.

Here are seven habits that we think are well worth forming…

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