The Finished Article: Five Ways to Grow a Promising Idea Into Compelling Content

Whether you are writing for print or the web, creating a travel article is not always an easy process. Sure, the start and end point may always be the same, but the journey from brainwave to finished product can be a surprisingly bumpy one for the uninitiated. To help make the process as smooth as possible, we’ve come up with a five-step plan for creating brilliant travel articles – and, of course, travel blogs – every time. Scroll on down for our top tips.

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How to Craft the Perfect Travel Pitch

In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.

While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.

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No Place Like Home: Five Ways to Write In an Engaging Way About Your Home Town

The first few months were so romantic. Dinner at all the best restaurants, drinks in all the coolest bars and moonlit walks along cobbled streets. But, over time, the relationship began to fizzle out. Without realising it, you’ve ended up spending your evenings in, only venturing out to pick up the occasional pint of milk from the local corner shop.

Sound familiar? It probably does if you’re a travel writer trying to write a piece about your home town. The day-to-day routine of living in a busy metropolis can turn the bright spark that made you fall for a city into a damp squib.

How can we rekindle the magic that once made our stomping ground so alluring? How can we write as if seeing the highlights of our city for the first time? Here are some tips from the experienced travel writers at World Words.

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Five-Star Content for a Five-Star Resort – Our Hotel Web Copy for Vila Vita Parc

As travel writers, we have stayed in more than our fair share of hotels. And we are no strangers to writing about them either, whether that be a magazine feature about the experience of staying in a luxury hotel, a blog about vineyard resorts, a press release announcing the launch of a new boutique hotel or even an industry-focused advice piece on creating and maintaining hotel blogs.

Most recently, we were tasked with creating engaging and informative website copy for Vila Vita Parc, a luxury five-star resort in the Algarve, Portugal. Having recently redone their website, Vila Vita Parc were keen to refresh their content, so we got to work ensuring the words on their site did this beautiful beach resort justice. In total, World Words re-worked more than 5,000 words across the Vila Vita Parc website. To give you a taster, we have included just a few short extracts from the final draft below…

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