Our Travels: Southwest Belarus

We are an extremely well-travelled bunch here at World Words. Between us, we’ve been to literally hundreds of countries in all four corners of the world (personally, I’ve been to more than 80). Of course, much of this is in the name of work, allowing us to provide comprehensive destination expertise for our clients. But some of it is simply for the pure joy of travel. After all, we all chose to be travel writers because, first and foremost, we love to travel.

This Our Travels blog series allows us to share our passion for overseas adventures directly with you. So far, we have recounted our tales from a whole host of destinations right around the world, from Quebec City to Northern Oman, Isla Canela to Alaska. And this month, we are venturing deep into previously undiscovered territory, with one of the least-visited countries in Europe (for now). So join our editor-in-chief Joe on his trip through Belarus…

Hello

Joe taking a break from tracking European bison in Belovezhskaya Pushcha National Park.

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How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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How to Craft the Perfect Travel Pitch

In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.

While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.

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