Making the Most of Your Ideas: How to Turn One Concept Into Lots of Content

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

creativity-819371_1280 Continue reading

Bad Content Advice: The Common Travel Writing Tips that Are Complete Nonsense

Since the advent of the internet, everyone and their uncle has been quick to offer advice on travel content writing. However, as content writers ourselves, we know that while they may be well meaning, most of the advice is also outdated, ineffective and misinformed, perpetuating the same untruths and mistakes across the world of content.

Therefore, we’ve decided to help redress the content advice balance, by highlighting the common travel writing tips you should ignore. By pooling the extensive travel writing knowledge of our writers, we have come up with a shortlist of questionable tips that are regularly regurgitated online. From declarations about the death of list posts to nonsense about the vitality of keyword density, here are four common content writing tips you can just ignore.

argument-238529_1280 Continue reading

Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

creativity-819371_1280 Continue reading

How to Craft the Perfect Travel Pitch

In our last travel writing advice post, we looked at ways to find fresh angles and original travel content ideas. But finding a good idea is only the beginning – once you’ve done that, you still need to market that idea. It’s time to write up that all-important travel pitch. For many aspiring travel writers, this is the most difficult part of the process.

While hopeful writers busy themselves wrangling their own thoughts, ideas and experiences into a saleable travel story, commissioners have to sift through what must seem like a never-ending influx of proposals. They too face difficult choices, having to discern what – if anything – will work for their readership and whether the freelancer will be able to deliver the job to their standards. To help both the commissioner and the commissionee through the arduous pitching process, we’ve collated six important questions – ones that writers should ask themselves before they press send, and ones editors can use to identify a winning pitch. Simply scroll down to read them all.

irish-hands Continue reading