How to End Travel Content With a Bang: From Smart Callbacks to Shock Reveals

In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.

In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…


Continue reading

Once Upon a Time: How to Tell a Great Story in Your Written Travel Content

From first-person adventure articles in travel magazines to storytelling TV adverts for tourism brands, narrative has always played an important role in travel content writing. Just laying out the cold hard facts doesn’t always do the trick – even the most avid of travellers need a little inspiration and encouragement to visit a new place, try a new service or buy a new product; being told to do so isn’t enough. That’s where telling a compelling story can help.

Read on for examples of great travel narratives, and advice on how to use storytelling in your own content writing.

Continue reading

Even More Tired Travel Clichés to Avoid

As you are probably aware, we have written about travel writing clichés before. Twice in fact. But as a few of our below-the-line commentators have rightly pointed out, our previous blog posts (which are here and here) only just scratched the surface. There are many more overused expressions that we want to cruelly expose and point at.

With 2016 upon us, and self-improvement plans under way, we thought it a fitting time to return to the subject and highlight even more trite travel terms. Scroll below to discover our latest mix of nails-on-chalkboard travel phrases.

boy-666803_1280 Continue reading

Seven Very Handy Travel Writing Habits

Good written travel content is the result of three main factors: an interesting idea, solid research and great writing. Attaining these goals is easier than you think; it’s all about the habits you form. Just as bad habits can ensure bad content, developing good habits can ensure consistency and quality throughout your written travel content.

Here are seven habits that we think are well worth forming…

7418726440_7191c6d923_k

Continue reading