The Five Cardinal Sins of Travel Content from Lazy Descriptions to Blatant Plugs

What makes great travel content? Certainly, it should be a pleasurable read: full of colour, touches of humour, and anecdotes that catch the reader’s imagination. It’s also nice to catch the eye of any editors who may earmark you for future work, or holiday companies looking for that perfect wordsmith who can speak to their audience in just the right tone of voice. But there’s no shortage of content writers, so how do you ensure your copy stands out?

To help you do justice to your hard work, our travel content writing experts have compiled a list of the five most common clangers made by travel writers. We hope you’ll find it useful, whether you’re busy penning a four-page feature for a women’s magazine or a blog for a growing tour company. Simply scroll down to read our expert tips.

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Our Travels: Guatemala

It’s no secret that our team of writers and editors at World Words like to travel. After all, it is the only thing we write about. You may have also been following the Our Travels series on our blog, which tells the tales of some of the fascinating places our team members have been in the last year. So far, we’ve covered everywhere from Japan to Iceland, Oman to Canada. But we haven’t yet told of any of our experiences in Central America. That is, until now.

Our staff content writer Samantha Wilson recalls a recent trip to Guatemala, in the heart of Central America. With the trip taking in everything from Mayan pyramids to volcanic temples, it’s a corker. Scroll down to read about it…

Samantha at Tikal, Guatemala

Sam celebrating her presence outside the Mayan ‘Temple I’ at Tikal, Guatemala (we’ve circled her).

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Our Travels: Isla Canela, Spain

The World Words writers are a very well-travelled bunch. Our inteprid team explores new corners of our planet at every opportunity, thirsty to discover fresh cultures, unique people and unfamiliar experiences. This love of travel, combined with vast content writing experience, ensures the work we create is a cut above all of our competitors. On many occasions, our content is being created by writers who are currently experiencing their words first hand.

As our writers are so frequently on the road, we like sharing their experiences with our readers in the blog series Our Travels. This time, staff content writer Georgia shares her highlights of Isla Canela in AndalucĂ­a, Spain (it’s our second trip to the Iberian peninsula this year, after writer Sam’s voyage to Girona). Scroll down to read all about it.

Georgia and her son enjoying the southern Spanish sunshine on Isla Canela Beach.

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Our Travels: Northern Oman

We’re often asked: “What’s the difference between World Words and other content writing agencies?” Our answer is simple: experience. While most agencies have rows of writers sitting behind desks and researching topics, our expert travel writers and editors are on the road, digging and discovering to get personal experience and insight to inform their content. Not only are our contributors based all over the world, from Europe to Asia, North America to Australia, but they love to travel too. We’ve itchy feet by nature, so we spend almost as much of our collective time exploring the world as we do writing about it. And that’s what makes World Words stand out from the pack.

To highlight our team’s wanderlust, we like to share their travel stories through a blog feature we call Our Travels. This month, our editor-in-chief Joe Reaney recalls a recent, unforgettable trip to Oman. Scroll down to read more…

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Joe on a sand dune in the middle of the Omani desert, as the sun slowly sets.

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