Why You Should Insist on Consistency

There are many varied ways in which you can approach style, grammar and tone when writing original travel web copy. Yet what matters most is not how you choose to write content, but that you always write with consistency.

For writers and editors alike, consistency shows your attention to detail, and is a vital way in which to present a unified and cohesive voice across a number of different topics. Writing is not unlike a bread dough: without good consistency, it all falls apart. So how do you ensure consistency throughout an article, a website or even an entire publication? We have outlined some of the most important reasons for consistency, and how to achieve it, below.


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12 Tacky Travel Writing Clichés to Avoid

Every writer and editor has their personal peccadilloes about overused travel writing terms such as ‘off the beaten path’ or ‘sun-drenched’, but individual qualms shouldn’t mean a blanket ban on these phrases. These may all be overused clichés, but sometimes — to borrow another particularly well-worn cliché — they hit the nail on the head.

However, there are some words and formulaic travel phrases that are so overused, they are positively exhausted. Many of them are churned out so regularly in travel writing that they have lost all meaning, and no longer register with readers. And yet, thanks to writerly laziness, these hackneyed phrases keep on cropping up again and again.

We have named and shamed 12 of the worst offenders below; our very own dirty dozen of travel writing clichés.


Not a quaff

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Style Guides: Why Every Brand Needs One

It is a dilemma experienced by every brand. You know the written content that your company produces needs to be consistent, but the quantity of content required means that you’re employing multiple writers to work on it. So how do you ensure everyone is (ahem) on the same page? The answer is easy: by creating your own style guide.

We look at why style guides are essential for all companies – and why they are particularly vital for travel brands.

When it comes to style guides, it’s okay to borrow from other publications

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The Best Type of Travel Blog? Here are 10

As any successful travel writer knows, creating an engaging travel blog or online article is not as easy as simply typing out your unedited thoughts. If you want to lure in readers and attract web traffic, you’ll need a better plan.

It goes without saying that quality is paramount. At the same time, most travel writers don’t have the luxury of just sitting around and waiting for that ‘lightbulb’ moment. Whether you’re looking for inspiration for your written travel content or for new formats to shake up your blog, here are 10 types of travel blogs that help increase web traffic.

Don’t just sit around waiting for inspiration

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