Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Our Best Winter Travel Content – Part 2

Almost a month has passed since we last shared some of our best winter travel content, so it’s time for an update.

Last time, we only scratched the surface of winter travel content we’ve completed for our clients, so this time we are diving a little bit deeper. We’ll start with a piece we had published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. Meanwhile, for anybody needing last-minute ski holiday inspiration, we have pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we have also included a destination guide we produced last year on the Languedoc region in sun-drenched southern France.

Last but not least, for those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. So what are you waiting for? Scroll on down to read a short excerpt from each.

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More of Our Best Winter Travel Content

Over the past week, residents of the blizzard-hit north-eastern United States have been sharing their remarkable snow photos online, reminding us that – no matter how unseasonably warm it may be here in the UK – we are still in peak winter season. And considering that a whole month has passed since we last shared some of our finest winter travel content, we think it’s high time for an update.

So, what’s new? Well, we have had a piece published on Run in the Dark Edinburgh, a night-time jogging event in the Scottish capital. For those wanting to improve their written travel content in 2016, we’ve also shared some of our top editing tips with Media Kitty. As for the archives, for anyone looking for last-minute ski holiday inspiration, we’ve pulled out features on Canada’s Mont-Tremblant and the Swiss mountain resort Zermatt. And, because we know that some of the more forward-thinking among you may already be planning your summer escape, we’ve also included a brand new travel guide we produced on the Languedoc region in the sunny south of France.

Scroll on down to read a small excerpt from each.

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Visit Aquitaine in South West France: An Expert Travel Guide for Oliver’s Travels

Fine wine, fantastic food, sunny weather and stunning beaches; it’s easy to see why the South of France attracts so many holidaymakers from the UK and beyond. The region is just one of several destinations covered by Oliver’s Travels, who offer luxury rental properties – from country cottages and swanky chalets to lighthouses and grand castles – across Europe.

Of course, choosing where to go and which glamorous villa to kick back in for a week or two is just one requirement on a holiday planning hit list. There are lots of other little choices that come into play. Do you set off in summer or winter? Do you hire a car or attempt to master the public transport network? Do you fly or take the ferry? Not to mention deciding which activities to try and, crucially, what and where to eat.

This is where we came in. Oliver’s Travels asked our expert travel writing team to produce a series of destination guides that would inspire holidaymakers and help them navigate the ins and outs of some of their most popular rental regions. We took on guides to a wide range of destinations, from Ibiza to the Algarve, Scotland to Mallorca.

Most recently, we wrote about Aquitaine in south-west France. Planning a visit? Then scroll down for an extract.

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