Google’s New Digital Garage Highlights Why Pro Travel Content Writing is Vital

Back in March this year, Google premiered an ambitious new project called The Digital Garage. Billed as ‘a growth engine for digital skills’, The Digital Garage is designed to help British and European businesses grow their online presence by offering tutorials on a wide variety of digital marketing skills. They cover everything from web content to social media to search marketing, affording travel companies helpful insight into cementing an online presence.

Start working your way through the tutorials, and you’ll find something else becomes abundantly clear. That, for all these different forms of digital marketing, their success mainly depends on the quality of the written travel content.

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Hidden Puglia and Magical Morocco

puglia“Puglia, the heel of Italy’s boot, is a visual and culinary feast, a place to sooth your soul while discovering this new and delightful area of Italy. The Adriatic, with colors from lapis to turquoise, ribbons along its eastern coast, groves of ancient gray-green olive trees stretch to the horizon, and row upon tailored row of grape vines are draped across all of the region’s gently rolling hills…”

This is the beginning of our spanking new ‘Hidden Puglia’ itinerary for Unique Backroad Journeys. We have previously completed another itinerary, ‘Magical Morocco’. You can read the Puglia guide here, and the Morocco guide here.

Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? World Words Editor-in-Chief Joseph Reaney spoke to three travel experts to find out the formula for creating content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.