Striking, Spirited and Eternally Sunny – Our New Guide to Sydney for Travelmob

‘Location, location, location’ – so goes the famous real estate mantra. If there were a travel-world equivalent, it would have to be ‘accommodation, accommodation, accommodation’. Where you choose to lay your head can make or break your trip. And with the spectrum of what constitutes accommodation widening year upon year, travellers are faced with more choice than ever.

At World Words, we have found ourselves writing about all kinds of places to stay, not just hotels, but also luxury villas, monasteries, farms and other unusual immersive accommodations. Recently, we have begun working with Travelmob, a vacation rental site whose goal is to help travellers live like locals, which means staying in local homes. We’ve been cooking up compelling landing page copy designed to give potential customers the lay of the land for destinations all across Asia and Australasia.

First up to get the World Words treatment is sunny Sydney. Scroll down to read more.

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Travel Writing Advice You Should Ignore

Since the advent of the internet, everyone and their uncle has been quick to offer advice on travel content writing. However, as content writers ourselves, we know that while they may be well meaning, most of the advice is also outdated, ineffective and misinformed, perpetuating the same untruths and mistakes across the world of content.

Therefore, we’ve decided to help redress the content advice balance, by highlighting the common travel writing tips you should ignore. By pooling the extensive travel writing knowledge of our writers, we have come up with a shortlist of questionable tips that are regularly regurgitated online. From declarations about the death of list posts to nonsense about the vitality of keyword density, here are four common content writing tips you can just ignore.

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Startling Architecture, Slap Up Seafood – Two New Blogs for From the Grapevine

Since September 2014, World Words’ esteemed content editor Mandy has been regularly contributing blog posts to the Israel-American publication From the Grapevine. You will probably have seen some of her work pop up on this blog before, from this article about amazing vineyard resorts around the world to this profile piece of concert master David Radzynski. You may also have seen new From the Grapevine projects pop up on our portfolio page.

Well, we’re still going strong, and this month we’ve several new articles being published on the site. Two of them, which touch on the diverse topics of unusual residential architecture and amazing global seafood restaurants, are already live, so we’ve included snippets of each below. Scroll down to read the extracts or link to the full articles.

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How to End Travel Content With a Bang: From Smart Callbacks to Shock Reveals

In travel content writing, endings matter. They are the last words the audience will read and, when done well, they have a tendency to linger. Great closing lines leave the reader with remnants of feelings and images, keeping the content alive in their minds long after they finish reading. A memorable ending is an asset to all forms of written travel content, whether you are penning a travel article or blog, a travel guide intro or even travel web page copy.

In a previous blog for World Words, we looked at the best ways to start your content. This time, we are turning our attention to the equally important conclusion. It may come last, but your ending should never be an afterthought…


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