From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

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Luxe Magazine: Panama Travel Article

When you think of Panama, you might think of canals, hats and the fabled Darien Gap. But what you might not think of is just how stunning and traveller-friendly this country is, which is why we enjoyed writing about it so much in this article for Luxe Magazine.

Panama proved a fascinating topic to cover, from its slick modern skyscrapers to secluded tropical beaches. Such diversity characterises the small country, which offers heritage sites, angling in fish-crammed lakes and a broad array of museums. You could choose Panama if you wanted an adventure holiday, a city break, a lazy week by the ocean – or even a bit of all three.

Clearly, there is never a shortage of things to see and do in Panama, so this travel article for Luxe Magazine filled up quickly with fascinating facts and recommendations to make the most of any holiday there. Scroll down to read an excerpt from the piece, where you can learn more about the country, including the curious origin of its name.

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Great Escapes in Chile and Argentina

In one of our recent blogs, we shared an article we had written on Búzios for Luxe Magazine’s debut issue. But this wasn’t the only travel feature we produced for Luxe. In fact, we wrote so many great articles for the first issue, we thought we’d share another one.

Our team of  writers penned pieces on everything from sensational swimming pools to spectacular spas, but for oenophiles it’s hard to beat our feature on South America’s finest vineyard resorts. It hones in on two things that many of our well-travelled writers are passionate about: wine and travel.

Written by two of our expert travel writers, this article focused on a pair of  exclusive resorts in South America, both of which are set amid the vines. One was the innovative Vina Vik in Chile’s Millahue Valley and the other was the superb Vines Resort and Spa, located in the Uco Valley in Mendoza, Argentina. In both resorts, wine takes pride of place, in the bar and on the dinner table, as well as – in the case of Vina Vik – in the spa, where grapes are incorporated into the treatment. Just like the wines themselves, stays in both hotels are meant to be savoured. Would you like to jet off on a luxury wine country retreat to South America? Then scroll down below.

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Búzios: Where Beaches Beckon

With the reverberations of the World Cup 2014 only just behind us and the 2016 Olympic Games still looming, Rio de Janeiro has been hogging the holiday limelight. But while the rest of the world lands in Rio, where do the young and beautiful Rio residents go when they need to escape from it all? Búzios it seems, a place we’ve been getting to know for our latest travel article for Luxe Magazine.

A gloriously gorgeous seaside resort, Búzios is bordered by more than 20 golden strips of soft sand. With its azure waters and endless sun, it doesn’t have to work hard to court attention and can even name a VIP – Brigitte Bardot – among its fanbase. Couple that with an exciting dining scene and you’ll get a sense of why Búzios is a favourite destination for cariocas. So whether you’re looking to tack on a beach getaway to the end of your Olympics trip or you’re a Rio dweller planning a holiday to recoup and recover after the event, scroll down to read our full article and to discover more about this Brazilian resort.

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