Our Travels: Madeira

As regular readers of our blog will know, the expert travel writers and editors at World Words like to get around. Nothing makes us happier than strapping on a backpack and heading out there to discover a new place, meet new people and gain new perspectives. Nothing, that is, except for writing about the experience for our clients!

The Our Travels blog series is the place where we can share some of our most recent trips directly. In the past, we have covered our most exciting discoveries in all four corners of the world, from the cute brown bear cubs of Alaska to the majestic vultures of India, the Mayan pyramids of Guatemala to the mountaintop temples of Japan.

This month, our editor-in-chief Joe takes us to a distant corner of Europe that is capturing the hearts of more and more people: Madeira. After visiting the Portuguese archipelago in early February, Joe picks his island highlights…


Joe at a waterfall on a rainy levada walk through Madeira’s mountainous interior.

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The Fine Art of the Travel Content Brief: How to Write One… And How to Follow It 

In travel writing, as in all content production, a clear and unambiguous brief should always be the starting point. For writers, knowing the brief inside out before you start typing is key to knowing exactly what the client or editor expects and meeting their expectations. From the perspective of clients and editors, meanwhile, getting the brief right will mean less editing work, a quicker writer delivery and – most importantly of all – a better finished product.

So how can clients craft the perfect travel content brief? And, from the other point of view, how can writers ensure they answer it in the intended way? Scroll down to read top tips from our staff content editor – and writer – Eilidh.

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How to Turn a Trip into Travel Content

If you need to create great travel content at the drop of a hat, it’s helpful to have built up a good store of ideas to draw on. And you’ll find that your own travels can be great starting point for a whole range of content ideas. The fact is, the concepts that make the most compelling pieces are often the ones that draw on your own experience.

Even if the holiday you’re about to go on might not seem like it’s going to be worth writing about, you just can’t know until you’ve been. That upcoming camping weekend in Wales could end up providing the source material for an irresistible pitch, a dazzling post for your company blog or even an award-winning travel feature (aim high!)

All too often, however, the key details that can make the difference between good and great travel writing end up lost in transit. That’s why it’s so important to gather everything you may need for your content during the trip itself.

Whether it’s you or a colleague that’s going away, follow our tips to turn the travel experiences into killer content…

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Our Travels: Southwest Belarus

We are an extremely well-travelled bunch here at World Words. Between us, we’ve been to literally hundreds of countries in all four corners of the world (personally, I’ve been to more than 80). Of course, much of this is in the name of work, allowing us to provide comprehensive destination expertise for our clients. But some of it is simply for the pure joy of travel. After all, we all chose to be travel writers because, first and foremost, we love to travel.

This Our Travels blog series allows us to share our passion for overseas adventures directly with you. So far, we have recounted our tales from a whole host of destinations right around the world, from Quebec City to Northern Oman, Isla Canela to Alaska. And this month, we are venturing deep into previously undiscovered territory, with one of the least-visited countries in Europe (for now). So join our editor-in-chief Joe on his trip through Belarus…


Joe taking a break from tracking European bison in Belovezhskaya Pushcha National Park.

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