Our Travels: Sopron, Hungary

It’s no secret that the last year hasn’t been especially kind to the tourism industry. Covid continues to disrupt travel plans for people everywhere by grounding flights, emptying hotels and shuttering attractions. Naturally, it’s been a tricky time for the writers and editors at World Words, who not only need to travel for their work but also love to do so for pleasure – as regular readers of our Our Travels blog series will know. (Not a regular? Dive into our archive).

However, some of us have managed to explore a little in the last year – and that includes our editor-in-chief Joe. Back in August and September, he spent six weeks travelling throughout neighbouring Austria and Hungary for two different guidebook commissions. And there was one stop along the way he loved so much, he decided to feature it in both guidebooks. Scroll down to read about Joe’s experience in the beautiful border city of Sopron…

A sweeping view of Sopron’s Pauline-Carmelite Monastery, now a one-of-a-kind hotel and restaurant.

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From Budapest to The Bahamas: Travel Guide Content for TravelSupermarket

At World Words, we’re often asked to write destination guides for our clients. No wonder – travel guide content is the ideal way for a travel brand to share its expertise, while also communicating its unique personality and tone of voice. It can also do wonders for a brand’s SEO, boosting its search engine rankings in relation to key destinations and services, and ultimately delivering more potential customers to its website. And when it comes to travel guide writing, there’s nobody with as much content experience and as much local destination expertise as World Words.

In early 2017, we were approached by online travel comparison company TravelSupermarket. They were looking for a series of 3,500- to 4,500-word travel guides on popular destinations across Europe and beyond, from short city breaks to long island escapes. With our team of writers based all around the world, World Words was able to offer the on-the-ground insight they wanted, so over the next few months we wrote 30 different guides for them.

We’ve included extracts and links for six of our fave TravelSupermarket guides below. Scroll down to read them…

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