How to Write Travel Copy That Sells

Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.

Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.

While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.

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Our Best Autumn-Themed Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is over. However, rather than dwelling on the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s instead focus on the positives.

Autumn is approaching and there are lots of exciting things on the horizon. If you are based in the UK, you can expect a flurry of festivals coming your way, including the UK-wide Museums at Night and London Open House. Not familiar with these events? You can find out more by reading our write-ups of the 2015 editions below. There are also rumours of an autumn heatwave arriving on UK shores. And though we have learnt not to put too much faith in the predictions of the Met Office, we have included our article on Devon’s top picnic spots just in case.

And that’s just the start…

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Five-Star Content for a Five-Star Resort – Our Hotel Web Copy for Vila Vita Parc

As travel writers, we have stayed in more than our fair share of hotels. And we are no strangers to writing about them either, whether that be a magazine feature about the experience of staying in a luxury hotel, a blog about vineyard resorts, a press release announcing the launch of a new boutique hotel or even an industry-focused advice piece on creating and maintaining hotel blogs.

Most recently, we were tasked with creating engaging and informative website copy for Vila Vita Parc, a luxury five-star resort in the Algarve, Portugal. Having recently redone their website, Vila Vita Parc were keen to refresh their content, so we got to work ensuring the words on their site did this beautiful beach resort justice. In total, World Words re-worked more than 5,000 words across the Vila Vita Parc website. To give you a taster, we have included just a few short extracts from the final draft below…

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Our Best Autumn-Themed Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is over. However, rather than dwelling on the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s instead focus on the positives.

Autumn is approaching and there are lots of exciting things on the horizon. If you are based in the UK, you can expect a flurry of festivals coming your way, including the UK-wide Museums at Night and London Open House. Not familiar with these events? You can find out more by reading our write-ups of the 2015 editions below. There are also rumours of an autumn heatwave arriving on UK shores. And though we have learnt not to put too much faith in the predictions of the Met Office, we have included our article on Devon’s top picnic spots just in case.

And that’s just the start…

autumn-1072827_1280 Continue reading