Over the last four years or so, we have written an awful lot on this blog about crafting engaging, insightful and well-written travel content. We’ve offered tips on coming up with attention-grabbing headlines, writing gripping introductions and delivering impactful endings. We have examined the role of narrative in travel writing, we’ve looked at how words and images work in tandem and we have analysed the work of the travel writing greats.
Now, after all that, we felt it was about time we turn our focus to a different beast altogether: sales copy.
While travel blogs and articles often seek to inform and entertain potential customers, sales copy aims for one specific thing: to persuade them to buy a product or service. Consequently, it requires writers to take a different approach. We’ve come up with some tips to help you master the art of crafting sales copy for the travel sphere.