Tag Archives: Destination Guides

Our Travels: Western Crete, Greece

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As you read this, we guarantee that at least some members of the World Words team are travelling. Whether it’s a city break, a beach holiday, a mountain excursion or a rainforest trek, you can’t keep our writers off the road. This wanderlust, coupled with a talent for putting it down in words, is why we specialise in high quality travel content.

We’ve shared many travel tales in this series of blogs, which we call Our Travels. From Joe’s jaunts in Estonia to Allison’s adventures in Bangkok, you’ll find the team’s many dispatches from all over the world in the OT archive.

This month, it’s the turn of our regular staff content writer, Nathanael. Having recently married (congratulations!), Nathanael and his wife Natalie needed to pick a suitable spot for their honeymoon. In the end, they decided to visit Western Crete, a land of monasteries, mountains and mezedes. Scroll down to read his account of the trip…

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Nathanael and his new wife Natalie standing in Imbros Gorge, near Chora Sfakia.

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From Guides to Slideshows: What Type of Travel Content Is Right For Your Brand?

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Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading →

From Guides to Slides: Choosing the Best Form of Content For Your Travel Brand

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Don’t let anybody tell you otherwise – there is no such thing as one-size-fits-all travel content writing. Every travel business is different, as are its consumers and the service or product it provides. Travel content must address the needs of those readers (both existing and potential clients) whilst simultaneously promoting and adding value to the brand. In short, it must be personalised to you, individually… starting with choosing the right form of content.

There are many aspects to consider before deciding on the type and style of content writing. Ask yourself some of these questions: What would I like my readers/potential clients to know? What content can I provide them with to help them plan/buy/choose my brand? Who is my demographic? How will this ultimately benefit my company?

To help you choose the right form of content, we’ve created a breakdown of your options, and how to best utilise them for your travel brand. We’ve already covered travel blogs in detail, so we will begin with destination pieces…

use-content-to-help-readers-find-answers-to-their-travel-questions-and-build-trust-in-your-website Continue reading →

Singapore: A Region Guide for HomeAway

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Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

city-647400_1280 Continue reading →