Website Content for Off The Map Travels

Have you ever wished your travel website was working just that little bit harder? Have you yearned for copy that’s beautifully written to catch the attention, while also getting your key sales messages across to the right audience?

That’s what Off the Map Travels wanted – and that’s why they came to World Words.

Off the Map Travels, a customised travel planning service set up by avid traveller Sara Nakash, asked us to create new website content that would engage their audience – an intrepid bunch looking for local culture, adventurous activities and a little bit of luxury too – and also clarify the key sales messages and increase the visibility of calls to action. We began by reworking the content that was already there, and then suggested our own new additions.

The new website has now gone live, so you can see the fruits of our labour by clicking here. Or for a taste of how our content works even without a fancy design, scroll down to read our copy for the homepage and ‘About’ page.

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Singapore: A Region Guide for HomeAway

Singapore is a place quite unlike any other. The world’s only island city-state is known both as a global commerce and financial centre and as a hard-to-beat holiday destination, offering a wealth of world-class cultural institutions, extraordinary architecture and never-ending nightlife – all boosted by a unfailingly warm, equatorial climate. For travellers, it’s an amazing city, which is why when HomeAway, the world’s largest holiday home (vacation rental) company with over a million global listings, asked us to write them a guide on the city, we jumped at the chance.

The first in a series of Asia-Pacific region guides for HomeAway – the rest, from Dubai to Hong Kong to Sydney, will go live during March – Singapore was published last week. And you can read our regional overview below.

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David Radzynski: A 28-Year-Old Concert Master – A Blog for From the Grapevine

The soaring swell of strings, the mellow call of the French horn, the rhythmic thud of timpani; there is something about orchestral music that resonates deeply with audiences, whether it’s heard live in a concert hall or as the background score during a film screening. In each and every orchestra, a cast of individual virtuosos work in perfect harmony to produce a cohesive, synergistic sound. Yet despite the impressive collaborative nature of these musical ensembles, there is a clear hierarchy at play. There are first chairs or section principals, who act as the main voice or lead for their respective sections. There are assistant principals who play second fiddle. And finally there’s the most high-ranking title of them all – the leader. Or, as it’s known in the US, the concertmaster.

When From the Grapevine approached us to write about David Radzynski, the recently crowned 28-year-old concertmaster of the highly regarded Israeli Philharmonic Orchestra, we were delighted. As music lovers, we were excited to share the story of remarkably talented young man and his rapid rise to classical music stardom.

So that’s what we did. You can read our full blog on David Radzynski for From the Grapevine below.

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Alice Sachs Zimet: Straddling Arts and Business (Private Air New York Magazine)

Collecting photographs is an increasingly mainstream pastime for those with the artistic appreciation, the in-depth knowledge and, of course, the spare money in the bank. In fact, it has become so popular that this is the second photo collector profile piece we’ve written in as many months (following this piece on Richard and Ellen Sandor).

This article on Alice Sachs Zimet was produced for Private Air New York Magazine, a publication focused on high culture in the Big Apple and firmly targeted at the one percent. World Words’ senior editor Mandy interviewed the renowned collector about her love of art and her long-held habit for hoarding, and you can read her piece below.

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