Writing Clever: How to Turn One Travel Content Theme into Many Distinct Pieces

Content marketing is not a sprint but a long-haul journey. It requires you to create consistently engaging content on an ongoing basis, which means coming up with idea after idea after idea after idea – not always an easy task.

But coming up with one idea doesn’t necessarily mean only getting one piece of written travel content. In fact, if you’re only getting a single article, blog or other piece of travel content out of each idea that springs to mind, you are wasting your time. Of course, every piece you write must be original and distinctive, but this blog will explain how a single lightbulb moment can light up a whole room full of content concepts. Scroll down for our expert tips.

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Always Plan Ahead: Why Every Travel Company Needs an Editorial Calendar

In the past, we’ve discussed some of the content weapons every travel brand should have in their arsenal, from a company blog to the all-important style guide. And this time around, we’re focusing on another must-have: the editorial calendar. As the old saying goes, ‘Fail to prepare, prepare to fail’. It is advice we should all heed. Try to tackle a marathon without any training or embark on a desert trek without water and the outcome won’t be pretty.

If you’re looking to make a significant impact with your travel content, first you must make a travel content plan…

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